Core Values

Our core values underpin who we are as a business and serve as a compass for our actions

We have built an extensive business which has since evolved into a well trusted partner of choice. Our core values underpin who we are as a business and serve as a compass for our actions.

Respect: We pride ourselves on being a responsible business and conduct our business operations with integrity and honesty. We are respectful of all those we work with, from our employees to our partners and to the local communities that we work with.

Improve: We are dedicated to continuous improvement and to consistently challenging ourselves to exceed expectations. We arw precise with our actions and passionate about the details that make the difference. With this at the core of our business, we place a strong focus on continuously improving our service to deliver an enhanced experience to everybody we do business with.

Pioneer: We passionately see challenge as an opportunity and always look for new ideas to make a difference. It is this passion which keeps our business moving forward today, unlocking potential in the region and striving for excellence.

Empower: We understand that businesses have a vital role to play in supporting communities, providing opportunities and enabling local economic growth.  We take this responsibility seriously. We support the Community Initiative Programs of Abdul Latif Jameel.

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Abdul Latif Jameel Machinery brings together the best local and global expertise by allying itself with World's globally renowned brands including Komatsu, Manitou Telehandlers, Foton Loxa and Teksan Generators